An ad in support of constitutional amendments that will enable Vladimir Putin to remain Russian president until 2036 proved a great big homophobic fail this week.
The ad, paid for by allies of the Russian despot, portrays a supposed consequence of not supporting the amendments. In a scene meant to strike terror into the hearts of ‘patriot’ Russians, a man is shown collecting a child from an orphanage. However, to the horror of the child, when he asks where his new mummy is, he is shown his new father’s effeminate male partner. The ‘mummy’ then produces a dress in a child’s size, obviously intended for the boy.